Iris Rodriguez is a multi-disciplinary artist & Creative Director. Over the past 20 years her work as a digital strategist, immersive web designer, artist, writer, and producer has touched international audiences and made internet history.

She was born and raised in her ancestral lands of Yacatsol Dacate Yanaguana Somi Se’k, otherwise known as the so-called Edward’s Plateau and San Antonio, Texas. She is of Karankawa and Coahuilteca descent (so-called Xicana) and mixed-race Cuban. She is a ceremonial Mexica dancer and a student of the Nahua Toltecayotl rooted in Tonala, Jalisco.

Her work sits at the intersection of art and immersive technology with a specific focus on culture, decolonization, rematriation, environment, social justice, and digital resistance. She is the founder of Xica Media networks and has been actively involved in international collaborations for the public that harness creativity and digital power towards decolonization, liberation, and positive social change since 2002.


As a digital strategist and activist, she has worked with communities locally and internationally who:

  • defend the water 
  • defend sacred sites and provide cultural programs, community-care services, and land relationships
  • reclaim traditional birthing practices
  • provide direct assistance to migrants on the journey and inside detention centers
  • provide human-centered ethical data library and mapping of humanitarian aid and danger zones along the US Mexico border
  • promote the Rights of Nature as a political framework

As an artist and independent network producer, her current projects include:

  • modern Indigenous music production and musical arts
  • frontline POC community reporting and news
  • decolonization
  • rematriation
  • international fair trade online
  • documentary films
  • popular education and immersive youth projects about Mexican American history and identity (public projects)


Rascuacha Tech (2015)

Digital Resistance 101 (2017)


Graduate of the (former) Center for Mexican American Studies at the University of Texas at Austin.

Alumni of the Racial Justice Communications network by the Praxis Project (National Labor College, Washington, D.C.) 

Alumni of the Inter-University Program for Latino Research (George Washington University, Washington, D.C.)